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Full Time Part Time

Direction

A director is a story-teller. He takes the script and moulds it into a visual
tale. He has to have an in-depth understanding of screenwriting, acting,
cinematography, editing, sound recording and design procedures of filmmaking.
When sheer direction excellence works on the script, we’re left with
nothing short of a mind blowing script.

ICE Advanced Direction Course

A comprehensive course that takes students through the required knowledge areas
for becoming a good Director. Students start with the fundamental concepts and move
on to professional-level crafting. Students are taught how to achieve a balance
between aesthetics and technical things. The course provides training on
Ad Film Making in addition to Television and Film. Students will be required to take up a one
month internship during the tenure of the program.

Faculty

The ICE Direction Course is conducted by instructors who are also professionals in their respective fields - working actors, writers, directors and producers. They are respected veterans of the industry and they give each student the personal focus necessary for launching his/her career as a Director.

ICE DIRECTION Course Curriculum:

  • Captivating storytelling with proper technical finish in each production
  • Synchronous teamwork with each member functioning sensitively and
    professionally in harmony with each other
  • Screening and analysis of films of the greatest Directors
  • Vocabulary & Commands of Film Industry
  • Tools of screenwriting - Character, conflict & structure
  • Film appreciation and analysis
  • Safety Procedures While Shooting
  • Imagination & Visualization
  • Creating a world with Visual & Sound
  • Sound design - including indoor recording & outdoor recording
  • Composition
  • Continuity of Space & Time
  • Story Boarding & Ground Plan
  • Visualization to execution- Concept of Mis-en Scene
  • Working with Actors
  • Scouting Outdoor Location
  • Production Design

 

 

 

 

 

 

 

 


 

  • Introduction to Ad World
  • Grammar of Ad film making
  • Types and uses of Ad films
  • USP of Ad films, 5Ps
  • Creative Study
  • Theme
  • Idea
  • Story
  • Writing Ad Films
  • Techniques
  • Storyboarding
  • Copyrighting
  • Types of Ad Films
  • Realistic v/s Non Realistic
  • Product Branding
  • Corporate Branding
  • Making Ad Films
  • Screenplay, Recall Value, Visual Design
  • Budgeting & Scheduling
  • Media Planning
  • Post Production

Opportunities

After successfully completing the course, students can start their careers as Directors, Associate Directors, Unit Directors and Assistant Directors in film, television, theater, publishing houses and can start their careers in the ad companies at various junior levels. One can also be an independent ad filmmaker.