Who we are
ICE (The Institute of Creative Excellence) is an initiative by Balaji Telefilms’ aimed at creating and harnessing new talent in the field of Media & Entertainment.
Conceptualised and realised by industry mavens, ICE kick-started the filming and performing arts courses and programs back in 2010. Since then, the institute has become the home of the finest faculties and learning resources in the industry.
Well-equipped with state-of-the-art infrastructure, the Institute offers over 18 courses in a thick spread of specializations across five academies, namely The Performing Arts Academy, The Filmmaking Academy, The Acting Academy, The Young Stars Academy and The Supporting Arts Academy.
ICE is the only institute in the country which offers every possible specialisation in the visual storytelling domain under one roof with the aim to nurture next-gen screen stars!
- ICE Launchpad
- Emphasis on personality development
- Guest sessions by Industry professionals
- Career driven Curriculum
- Class-leading Infrastructure
- ISO 9001:2015 Certified
ICE is about empowering, inducing and leveraging creative film-making talent to their brightest goals. With our eminent and professional faculty, we help students shape ideas and develop a knack for execution, in the process being able to command stimulating and innovative techniques of filming.
Vision & Mission
“Be recognized globally as Premier institute for education in the art of Visual Storytelling.
Be the institute that inspires Learning, Discovery, Creativity, Innovation, Art of Articulation, one that primes students to transform the World of Entertainment.”
We are committed to creating and delivering content that ensures customer delight
Our love for what we do, drives us to deliver better than our best
Integrity is key to the way we conduct our business
We respect each other and work with our peers to bring out the best in everyone in the team
ICE stresses upon inclusive learning that entails theoretical guidance backed by practical training, industry exposure through projects and guest sessions, psychological counselling and overall personality grooming.
The curriculum is built on strong training techniques and proven methods designed by industry experts. ICE provides a vibrant learning environment to students through each component of the program whether it is course material or the learning format or the learning environment. Every component is quality-assured to ensure that it delivers only the best of learning and execution experience.
The students are granted access to the reel life projects being executed on campus and an opportunity to directly interact with the experts in the ICE ecosystem. The ICE system keeps students on track towards their aspired career goals.
Lifelong Placement Support
The ICE Launchpad is one of a kind placement support that provides students the springboard to launch their careers into this industry. At ICE we believe once you are a part of the ICE Fraternity you are there for life. Hence this facility is available to all students for as along as they wish to avail it in their career lifespan.
Blended Learning Approach
Instructor Led Training (ILT), Computer Based Training (CBT) and Web-based Training (WBT) complimented – in one well-defined pro-curriculum driven cohesive learning program.
Large Partner Network
ICE is allied with 220+ partners including reputed production houses, sound studios, casting directors, and leading media companies, to open up the doors of experience and opportunities for our students.
Board of Directors
Mr. Hanumant brings over 28 years of experience in leadership roles in education industry, media education & corporate Training. He has worked for GAIL, IMS India, Smartprep, Lady Shriram College – Delhi University and Rajasthan Police Training College. Hanumant holds a management degree from Institute of Management Technology, Ghaziabad and has completed his Bachelors and Masters in Mathematics, from the University of Delhi.
Head - Academics, Content & Delivery
A Masters in Computers, Richa has 24 years of experience in the Education and Training industry. She has held pivotal leadership positions in some of the most respected brands of India like NIIT Ltd, CMC Ltd and Frankfinn Institute of Airhostess Training. Her areas of specialisation include Business Development, Training Management, Quality Management, Revenue Accruals and Profitability Management.
Regional CEO - West
Santosh brings over 24 years of vibrant and eclectic experience across the Advertising, FMCG and Education industries. His career comprises some very memorable stints at GETIT Yellow Pages, Nestle (I) Ltd., Aptech Ltd., NIIT Ltd., Frankfinn, Balaji Telefilms Ltd. Sales & Marketing, People Management, Distributor Network and Channel Management are the areas close to this heart. He currently looks after Mumbai, Maharashtra, Gujarat, Madhya Pradesh and Chattisgarh.
With an MCA degree under her belt Veenti went on to work with NIIT for 12 years in the Sales domain. She holds expert insights on all film and TV related courses like Acting, Modelling, Direction, Cinematography, etc. and enjoys counselling aspirants, helping them find their true calling and making prudent career choices.