Meet ICE

Who we are

Visual Storytelling Experts. Endowing Reel Excellence!

ICE (The Institute of Creative Excellence) is an initiative by Balaji Telefilms’ aimed at creating and harnessing new talent in the field of Media & Entertainment.

Conceptualised and realised by industry mavens, ICE kick-started the filming and performing arts courses and programs back in 2010. Since then, the institute has become the home of the finest faculties and learning resources in the industry.

Well-equipped with state-of-the-art infrastructure, the Institute offers over 18 courses in a thick spread of specializations across five academies, namely The Performing Arts Academy, The Filmmaking Academy, The Acting Academy, The Young Stars Academy and The Supporting Arts Academy.

ICE is the only institute in the country which offers every possible specialisation in the visual storytelling domain under one roof with the aim to nurture next-gen screen stars!

The ICE Edge, Stand out from the crowd
  • ICE Launchpad
  • Emphasis on personality development
  • Guest sessions by Industry professionals
  • Career driven Curriculum
  • Class-leading Infrastructure
  • ISO 9001:2015 Certified

ICE is about empowering, inducing and leveraging creative film-making talent to their brightest goals. With our eminent and professional faculty, we help students shape ideas and develop a knack for execution, in the process being able to command stimulating and innovative techniques of filming.

We work to help students translate their aspirations into the invaluable craft of storytelling!

Vision & Mission


“Be recognized globally as Premier institute for education in the art of Visual Storytelling.
Be the institute that inspires Learning, Discovery, Creativity, Innovation, Art of Articulation, one that primes students to transform the World of Entertainment.”


“ICE, The Institute of Creative Excellence is committed to be the Leader in, providing world class education complemented by the state-of-art infrastructure, to develop talent second to none.
We aim to be the benchmark for quality talent in the Media and Entertainment Industry.”


Values that define our culture

We are committed to creating and delivering content that ensures customer delight

Our love for what we do, drives us to deliver better than our best

Integrity is key to the way we conduct our business

We respect each other and work with our peers to bring out the best in everyone in the team

We believe in constantly raising the bar. At ICE excellence is the way of life.


Success stories in Visual Storytelling told over and over

ICE stresses upon inclusive learning that entails theoretical guidance backed by practical training, industry exposure through projects and guest sessions, psychological counselling and overall personality grooming.

The curriculum is built on strong training techniques and proven methods designed by industry experts. ICE provides a vibrant learning environment to students through each component of the program whether it is course material or the learning format or the learning environment. Every component is quality-assured to ensure that it delivers only the best of learning and execution experience.

The students are granted access to the reel life projects being executed on campus and an opportunity to directly interact with the experts in the ICE ecosystem. The ICE system keeps students on track towards their aspired career goals.

  • Lifelong Placement Support

    The ICE Launchpad is one of a kind placement support that provides students the springboard to launch their careers into this industry. At ICE we believe once you are a part of the ICE Fraternity you are there for life. Hence this facility is available to all students for as along as they wish to avail it in their career lifespan.

  • Blended Learning Approach

    Instructor Led Training (ILT), Computer Based Training (CBT) and Web-based Training (WBT) complimented – in one well-defined pro-curriculum driven cohesive learning program.

Apply Mpw at ICE
  • Large Partner Network

    ICE is allied with 220+ partners including reputed production houses, sound studios, casting directors, and leading media companies, to open up the doors of experience and opportunities for our students.

  • Access to Live Sets

    Students get access to 13 live sets. They explore and learn in a collaborative setting while getting an opportunity to hobnob with seasoned professionals and renowned stars of the industry.

Board of Directors

Hanumant Sabherwal
Mr. Hanumant brings over 28 years of experience in leadership roles in education industry, media education & corporate Training. He has worked for GAIL, IMS India, Smartprep, Lady Shriram College – Delhi University and Rajasthan Police Training College. Hanumant holds a management degree from Institute of Management Technology, Ghaziabad and has completed his Bachelors and Masters in Mathematics, from the University of Delhi.

Academic Council

Jeetendra Kapoor

Jeetendra ruled Bollywood in the 70’s and 80’s. With more than 200 films under his belt, Mr. Kapoor is one of the most recognised Film personalities and India’s most beloved leading man. Over the years he has received a number of awards including the Filmfare Lifetime Achievement Award, the Screen Lifetime Achievement Award, the Legends of Cinema Award and the Dadasaheb Phalke Academy Award. In 2000, he took on the mantle of the Chairman of ICE Academic Council. His extensive network in the entertainment industry has been a great asset for ICE. Mr. Kapoor continues to steer the academy with his vision to keep pushing boundaries and opening new frontiers.

Jeetendra Kapoor
Ekta Kapoor

Ekta Kapoor heralded the satellite television boom in India, pioneering content creation for television and in the process creating some of India’s most successful TV shows. She has an unmatched understanding of Indian viewers which taken together with her content creation and marketing prowess creates magic. Her revolutionary work has won her many recognitions including Business woman of the year 2002, Entrepreneur of the year 2001, Woman of the Year 2001. Ekta believes in a hands-on approach and is extremely involved in the Academics at ICE, she continues to innovate and stay updated with the evolving Television climate, ensuring that Academics at ICE evolve in line with the current and forthcoming industry trends.

Ekta Kapoor

Key Management


Head - Academics, Content & Delivery

A Masters in Computers, Richa has 24 years of experience in the Education and Training industry. She has held pivotal leadership positions in some of the most respected brands of India like NIIT Ltd, CMC Ltd and Frankfinn Institute of Airhostess Training. Her areas of specialisation include Business Development, Training Management, Quality Management, Revenue Accruals and Profitability Management.


Regional CEO - West

Santosh brings over 24 years of vibrant and eclectic experience across the Advertising, FMCG and Education industries. His career comprises some very memorable stints at GETIT Yellow Pages, Nestle (I) Ltd., Aptech Ltd., NIIT Ltd., Frankfinn, Balaji Telefilms Ltd. Sales & Marketing, People Management, Distributor Network and Channel Management are the areas close to this heart. He currently looks after Mumbai, Maharashtra, Gujarat, Madhya Pradesh and Chattisgarh.



With an MCA degree under her belt Veenti went on to work with NIIT for 12 years in the Sales domain. She holds expert insights on all film and TV related courses like Acting, Modelling, Direction, Cinematography, etc. and enjoys counselling aspirants, helping them find their true calling and making prudent career choices.