Bringing a product to life. Giving it an identity and establishing connect with its consumers is an art – that’s the potential of Ad Filmmaking.

A successful ad requires a skilled understanding of concepts, filming and a mind ever ready to learn.

The Program is designed to touch upon the important aspects of the ad industry such as various types of advertisement, budgeting, creative writing, etc.

Curriculum

  • Introduction to Ad World
  • Grammar of Ad Filmmaking
  • Types & Uses of Ad Films
  • USP of Ad films, Sps
  • Creative Study
  • Theme
  • Idea
  • Story
  • Writing Ad Films
  • Techniques
  • Storyboarding
  • Copywriting
  • Types of Ad Films
  • Realistic vs. Non Realistic
  • Product Branding
  • Corporate Branding
  • Making Ad Film
  • Screenplay, Recall Value
  • Visual Design
  • Budgeting & Scheduling
  • Media Planning
  • Post-Production

Opportunity

After successfully completing the program students can look for careers in the ad companies at various junior levels.

Qualification

Applicant should have cleared primary school

Duration

Part Time: 172 Hours

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