Making a movie or a TV show is a complicated and intricate process. Since all the facets of film making like acting, direction, sound, writing, etc. are interwoven, it is essential that things flow smoothly. A slight disturbance can upset the whole process. It is the job of the producer to systematically plan and execute the tasks required to keep things moving forward.
Production is a broad umbrella that oversees and supervises all other processes. This necessitates an understanding of all disciplines of film-making.
The ICE Production Program is designed to give students a 360° view of all the facets of the media and entertainment industry. They are taught script development, raising finance, organizing the shoot, post-production and in the case of movies even the marketing. The program uses a judicious mix of class lectures, field visits, workshops and training.